Privacy policy

This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make a purchase from auteldiagnostictools.com.

Personal information we collect
When you visit auteldiagnostictools.com, we automatically gather certain details about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse auteldiagnostictools.com, we collect information about the specific web pages or products you view, the websites or search terms that referred you to auteldiagnostictools.com, and information regarding your interactions with the site. This automatically collected information is referred to as "Device Information."

We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to do so through auteldiagnostictools.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as "Order Information."

In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

How do we use your personal information?
We use the Order Information we collect primarily to fulfill orders placed through auteldiagnostictools.com. This includes processing payment information, arranging for shipping, and providing invoices and/or order confirmations. Additionally, we use Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

The Device Information we collect helps us screen for potential risk and fraud, particularly through IP address analysis, and more broadly, to enhance and optimize auteldiagnostictools.com. This includes generating analytics about how our customers browse and interact with the site and assessing the success of our marketing and advertising campaigns.

Sharing you personal Information
We share your Personal Information with third parties to assist us in utilizing your Personal Information as described above. For instance, we use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information here: Shopify Privacy Policy. We also employ Google Analytics to understand how our customers use auteldiagnostictools.com. Details regarding how Google handles your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.

Behavioural advertising
As explained earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please be aware that we do not modify our data collection and use practices on auteldiagnostictools.com when we detect a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletions. To exercise this right, please contact us using the information below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts with you (e.g., when you place an order through auteldiagnostictools.com) or to pursue our legitimate business interests listed above. Furthermore, your information may be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through auteldiagnostictools.com, we will retain your Order Information for our records until you request its deletion.

Changes
We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons. This policy was last updated on 9/7/2023.

Minors
Auteldiagnostictools.com is not intended for individuals under the age of 15.

Contact us
For more information about our privacy practices, if you have questions or concerns, please contact us by e‑mail at support@auteldiagnostictools.com or by mail using the details provided below: